BASKET BUILDING

Winning the convenience trip means giving shoppers more reasons to add one more item.

With foodservice now offered by the vast majority of convenience stores, beverage + food represents an important opportunity to make value easier to see, simplify decisions and capture more meal and snack occasions. Coca-Cola is helping retailers bring those connections to life across the store, from the cold vault to prepared food, snack aisles, checkout and digital channels.

Coke + Food

Some pairings simply make sense.

Coca-Cola can help retailers connect beverages with prepared foods across lunch and dinner occasions, whether that’s an ice-cold Coca-Cola with pizza, a sandwich or another grab-and-go meal.

Purpose-built merchandising and occasion-based messaging can make those combinations easier to discover while helping shoppers quickly understand the value of purchasing them together.

Sip + Snack

Snacking is one of convenience retail’s most natural occasions, and the right beverage package can make the moment even more compelling.

The 7.5-oz mini can is designed to play an important role in snack-sized and “quick little treat” occasions, while pairings such as a mini can with chips give retailers an intuitive way to connect categories and encourage basket attachment.

Solutions including Sip ‘n Snack and Cravings Corner can bring beverages and snacks closer together in-store, making the combination easier to see, and easier to say yes to.

More Occasions, More Ways to Build

Basket building extends beyond traditional soda and snack pairings.

The Coca-Cola portfolio gives retailers options across the day: fairlife with breakfast or snacks, smartwater with a protein bar, sports hydration around active occasions, coffee in the morning and Coca-Cola Trademark with prepared meals.

The opportunity is to match the right beverage, package and message to the shopper’s need in the moment, creating value while making the trip simpler and more satisfying.

Connecting Physical + Digital

The same basket-building strategy can carry into retailer apps, digital menu boards, loyalty programs and delivery.

When the beverage + food combination is visible early in the decision journey, retailers have another opportunity to communicate value and inspire an additional purchase before shoppers reach the register.