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With 75% of convenience shoppers belonging to a loyalty program[1], loyalty gives retailers an opportunity to connect the entire trip — from the fuel pump to the store in one visit.
Coca-Cola works with retailers to bring personalized offers, food-and-beverage bundles, rewards and location-based experiences into customer apps. First-party insights can help retailers move beyond one-size-fits-all promotions and toward engagement built around what individual shoppers value.
Because the transaction doesn’t have to be the finish line. The next opportunity is giving shoppers a reason to return.
[1] 2025 NACS Convenience Voices Survey