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Convenience shoppers are looking for more choice, customization and new beverage experiences. Crafted beverages give retailers another way to create discovery, differentiate their beverage offering and capture more occasions throughout the day.
More Ways to Customize
From smoothies and refreshers to flavor-forward sodas, Coca-Cola is expanding the ways retailers can offer customizable, premium beverages.
Minute Maid premium smoothie mixes bring more variety to the menu, while pumpable syrups from Fanta and Barq’s make it easy to add bold flavors across beverages, frozen dairy-based drinks, ice cream and soft serve.
Bringing Mixology to Convenience
Coca-Cola partnered with Micro Matic on a Micro Matic Mixology, a non-alcoholic mixology dispenser announced earlier this year that gives convenience retailers another way to offer customizable, differentiated beverages.
The platform combines Coca-Cola base beverages with ingredients like syrups, purees and dairy to create new takes on sodas, lemonades, teas and coffees. A consumer-facing digital screen and dispense window help drive awareness and engagement at the point of purchase.
Designed to deliver consistent beverages at scale with faster mixing, the system can help retailers execute more complex drink offerings efficiently.