Building Baskets Digitally

Digital can also make it easier for shoppers to see how products fit together.

Meal pairings, snack bundles and timely recommendations can help turn beverage-only transactions into larger baskets, whether a shopper is ordering ahead, browsing an app or making a decision in-store.

Jenn Z, Our AI-powered consumer avatar, shows how personalized recommendations, bundles and food-and-beverage pairings can help increase attachment and build bigger baskets. It’s one example of how we’re bringing together consumer insights and digital capabilities to make beverages more relevant throughout the shopper journey.

By bringing food and beverage together at the right point in the journey, retailers can make value clearer while reducing friction around the purchase decision.